Need help with analysis of Coca-Cola Company as of year-end 2012
Ratio Analysis and Comparative financial statement analysis (Year-to-year change analysis, 5-year trend analysis. Trend analysis should involve Sales, Cost of Goods Sold, Operating Expenses, and Net Income)
I have to interpret and draw conclusions from the analysis, making a report with charts or graphs if possible. I can use sources such as Dun & Bradstreet, Hoover's, etc.
I need help finding industry averages/norms and need direction with as many steps as possible. Very limited time and brain overloaded to think straight.
Coca-Cola (KO) is in SIC Code 2080 Beverages; I assume the competitor for comparison would be Pepsi Co. I have both 2012 10-K and looking up common size income statement and balance sheets.