Problem: Discussion regarding the following: The two overarching goals of the VA strategic plan are improving the health and well-being of the veterans. Therefore, VHA should prioritize empowering and raising the standards of the veterans. The two will make them independent and enjoy a quality life. Including the market department in the strategic plan provides the marketing stratagem necessary for organizational growth (U.S. Department of Veterans Affairs, 2021). Marketing strategy is essential in creating a corporate goal to provide crucial products and services effectively. Thus, the inclusion of the marketing department in the strategic plan helps identify the target market and attract new customers.