Question 1: Secondary Education is free in Mauritius. Though Le Bocage International School was established in the year 1999, for all those who wanted a quality education and didn’t want to join the rat race. This is a paying school.
a) What do you mean by market segmentation?
b) Segment the market of secondary education for Le Bocage. Point out clearly the bases of segmentation.
c) Recognize the core service and the augmented service, as applied to secondary education.
d) Recommend a customer communications strategy for the Le Bocage.
Question 2: Main differentiating factor for services companies is the quality of Customer Service.
a) Give the reasons that justify the inclusion of Customer Service as an element of the Service Marketing mix.
b) With reference to a named commercial bank describe the key steps in making a customer Service Strategy.
Question 3:
a) What is cost-plus pricing method? Why is its application specifically problematic in service industries?
b) Describe the factors that might persuade the pricing of a service like that of domestic cleaning services.
c) Suggest the most suitable pricing strategy for a new service provider in the field of domestic cleaning services?