There are many real-world examples of companies that have led change in their own organizations as a means to thwart competition. Use a real-world "corporate" example (not from the text) that has used technologies to maintain or advance their market share.
Include your opinion on whether the technological advantage can be sustained or what steps may be taken to sustain the advantage. Be sure to credit the source of your information, including a corporate website, current press article, or link to marketing materials for the selected corporation.