INBS 349 International Marketing Assignment- Montclair State University
Length: 10 pages.
Select an international marketing topic or select a brand and discuss how the company markets around the world. This could either be an American or foreign company as long as the brand is discussed on a global basis. The brand can be consumer or industrial goods or a service.
N.B. Domestically, a marketing manager concentrates on the four P's (product, promotion, pricing and place) as well as monitoring what key competitors are doing with their 4 P's. Internationally, you must also be aware of the economic, cultural, legal and government issues within each country that you are investing marketing funds. Finally, it is important to cover how the brand uses segmentation, targeting and positioning in its marketing effort.
Another approach to this project would be to select a region of the world that the company wants to penetrate and do an analysis on this portion. For example, select the Latin American or European region and evaluate the key potentials for a market entry.
Avoid the following Brands: Apple, Coca-Cola, Google/Alphabet, Amazon, Starbucks, Disney, Facebook and McDonald's.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Plan-Template.rar