Take into consideration the concepts discussed in Aristotelian Rhetoric and apply them to marketing perspectives as a part of the Nanosolar case (I can send you the documents if needed)
- What are pathos, ethos and logos and how does pathos come into play, if at all, in Nanosolar's value proposition? Support your position with references to the case study
- Contrast the government incentives offered in Europe with the incentives in the United States. How should Nanosolar take these incentives into consideration when formulating its market entry strategy?
- In your opinion, which of pathos, ethos and logos plays the strongest role in how Nanosolar goes to market? Consider all the market forces at work in your answer