We are considering the legal, ethical and social issues related to marketing communication, along with the ability to measure that intended results are achieved. The following reading (available in the Presentations section of this course), seems to deal well with the issues above.
Researchers Warn About Junk-Food Ads Aimed at Children (2007),
Your Case Assignment for this module is to address the following questions:
1. Some countries have come to legalize and/or restrict advertising to children. In your opinion, would such restrictions and/or legal control (ex: hours when ads targeted to children can be aired) be appropriate in the United States? Why or why not? Explain.
2. In your opinion, what would be appropriate observations or results to consider when measuring advertising effectivenes for messages targeted to children?