"The Death of the 4Ps?"
FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.
1) Describe a company that you believe represents the 4C's well, and provide examples of why you believe they are successful at it.
2) Describe a company that you believe does not do well putting the 4C's into practice, and provide 2 examples of why you believe they struggle at it.
3) What recommendations would you give the company who needs to update their approach?
4) The target market is the market segment(s) on which the company focuses its marketing efforts. Briefly describe the primary target market for fast food restaurants, and why that group seems to be the best target market for the product.
5) In your opinion, what affect does the socio-cultural environment have on the sales of automobiles? Provide a specific example to help explain your answer.
6) A competitive advantage means that a company has something unique or superior to that of the competition. Name your favorite restaurant and briefly describe its competitive advantage.
"The Tata Nano: The People's Car (A) and Maslow's Hierarchy of Needs" Please respond to the following:
7) Consumer behavior is the totality of consumer decisions with respect to acquisitions, consumption, and disposition of goods, services, and ideas by people over time. Provide an example to prove that it is important for marketers to understand that not all consumers respond to a product offering in the same way.
8) A SWOT analysis is a situation analysis, which is a thorough analysis of the current market situation, an analysis of the internal (strengths and weaknesses) and external (opportunities and threats) environments. Briefly explain why it is important for a company to analyze its strengths and weaknesses. Provide an example to help explain your answer.
9) Name a product that is specifically target marketed to your age group, and briefly describe how the company markets that product to your age group differently than to its secondary target market.