Answer the question below:
1) According to Kottler (2000) the marketing concept has evolved through a number of different stages.
a) Give a detailed overview of each of the concepts, giving example of organization presumed to be exemplary of each concept (where
possible)
b) In your opinion, in which concept would you place an organization such as Apple with regards to the different evolutionary stages of
the Marketing Concept? Draw relevant information from Apple to give reasons for your answer.
Answer tips from my lecturer:-
- your answer must related and according to Kottler
- Q1a is more to introduction to marketing , how marketing evolved give example