Evaluation and Control Matricies, and Appendicies
In your final sections, you will need to include the above related info. Metrics allow for measuring your performance and how you will determine if you have met your goals. Suggestions might be: how many students do you expect to acquire and when will the enroll. Keep in mind the business cycle of a college/university, it is annually and begins in the fall. I would suggest not just looking at your text but alos other marketing plans that give measurable standards that meet purformance goals.
Appendicies are sources of supplemental information that aids the reader in getting a clearer picture of what you are trying to achieve. For example, if your plan requires hiring additional faculty then you may write a job description that spells out the specifics of the faculty member you are looking for. Other examples may be a program description with courses, examples that come from other institutions, etc.