Please analysis the Maersk Logistics Co. and pick one example of customer management, as practiced by that organization. Explain in detail.
If it happens that your organization is notably lacking in good customer management, please explain why. What could they do better?
In your discussion, try to identify the "low-hanging fruit;" that is, the customer management initiative that would achieve the most good, in the least time, at the lowest cost. Again, you should explain in detail.