Scenario Analysis about company Tesla -
Read this journal article, "The Globalization of Tesla Motors: a strategic marketing plan analysis" from the Journal of Strategic Marketing and then answer the following question.
As the marketing manager for Tesla Australia, how will your marketing strategies change to encourage adoption throughout its product lifecycle?
In your analysis, consider Tesla's current situation in Australia, both internally and externally. Identify its current marketing strategies. Discuss how and why the marketing strategies will change throughout its lifecycle.
Reference - Mangram, ME 2012, 'The globalization of Tesla Motors: a strategic marketing plan analysis', Journal of Strategic Marketing, vol. 20, no. 4, pp. 289-312, DOI: 10.1080/0965254X.2012.657224.
2000 words.
10 references.
Attachment:- Assignment.rar