Question 1
In which part of the iterative design process do you create storyboards?
A. Planning
B. Design
C. Prototyping
D. Evaluation
Question 2
If you are creating prototypes to test the steps that a customer will go through to complete a particular task, you should create __________ prototypes.
A. vertical
B. horizontal
C. medium-fidelity
D. progressive
Question 3
During informal evaluations you are looking for __________ data.
A. statistical process
B. qualitative process
C. take-away
D. bottom line
Question 4
Bottom line data is useful when studying:
A. qualitative aspects of the site.
B. occasional interactions with the site.
C. repetitive interactions with the site.
D. inconsistent interactions with the site.
Question 5
Which of the following is NOT a document that should be produced during discovery?
A. Customer Analysis Document
B. Business Development Document
C. Specification Document
D. Implementation Document
Question 6
Which phase produces a bug report?
A. Refinement
B. Exploration
C. Maintenance
D. Implementation
Question 7
The unique promise of e-commerce web sites is to:
A. deliver a product.
B. make customer's lives easier.
C. take many forms of payment.
D. keep your items in a shopping cart.
Question 8
For community conference web sites, their unique offering to the web is:
A. new products.
B. news.
C. specific information about individual companies.
D. an ongoing conversation with anyone, anywhere.
Question 9
Which of the following genres of sites generally gets a high ranking on search engines?
A. Arts and entertainment sites
B. Web education sites
C. News mosaics sites
D. Grassroots information sites
Question 10
In order for educational forums to be effective, they need to:
A. stimulate student's interest with real world problems.
B. communicate grading criteria.
C. relay basic class information about assignments.
D. meet cost criteria for implementation.
Question 11
Intranets are designed to make __________ more productive.
A. customers
B. employees
C. the company web site
D. the company's assets
Question 12
How do people subscribe to a blog?
A. Establish credibility
B. Use Digg.com
C. Through XML feeds
D. Pay money
Question 13
Why would you allow comments on blogs?
A. To allow criticism
B. To allow spam bot robots
C. To build an interactive community
D. To make it personal
Question 14
The main goal of a nonprofit web site is to provide access to information and:
A. increase site hits
B. build relationships with individuals.
C. sell products.
D. gain customers.
Question 15
Which phase of the process is most time consuming and expensive?
A. Refinement
B. Exploration
C. Maintenance
D. Implementation
Question 16
It is critical that an e-commerce web site have:
A. an upfront value statement.
B. a search option.
C. good prices.
D. a strong affiliate program.
Question 17
How do you choose an evaluation technique?
A. Start with expert reviews
B. Start with informal evaluations
C. Start with formal evaluations
D. Use multiple techniques
Question 18
During which phase should you determine goals for the web site?
A. Discovery
B. Exploration
C. Implementation
D. Maintenance
Question 19
Which of the following would most likely be used for a high-fidelity prototype?
A. Sketches
B. A whiteboard
C. Post-it-notes
D. A Photoshop mockup
Question 20
Heuristic testing should be done:
A. when you have a high fidelity HTML prototype of the site.
B. when you have a medium fidelity computer drawing of your site.
C. when you have your first concept sketched down on paper.
D. immediately.