Analyzing Diversity at Reebok reebok grew from a $12 million a year sport shoe company into a $3 billion footwear and apparel powerhouse without giving much thought to the hiring of employees. "When we were growing very, very fast, all we did was bring another friend into work the next day," recalled sharon cohen, reebok vice president. "everybody hired nine of their friends. Well, it happened that nine white people hired nine of their friends, so guess what? They were white, all about the same age. and then we looked up and said, ‘Wait a minute. We don't like the way it looks here.' That's the kind of thing that can happen when you are growing very fast and thoughtlessly."37
Task:-
In what ways would reebok benefit by diversifying its staff? What competitive advantages might it gain? outline your reasoning in an e-mail message.