Essay Assignment
Supply Chain and Logistics Management
Watch the following video (just over 11 minutes) by clicking on the link below:
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model[Video file].
After viewing the video, answer questions.
• Compare Dell's supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
• Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
• Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.
• In what ways may market research have helped prevent these large technology businesses from failing?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.