In what ways have American eating habits changed over the past decade that affect a barbecue sauce manufacturer?
What are the two or three main (a) objective evaluative criteria and (b) subjective evaluative criteria consumers of Ken Davis barbecue sauces might use?
How can Ken Davis Products do marketing research on consumers to find out what they eat, to learn how they use barbecue sauces, and to get ideas for new products?
(a) Do you think a small, local company such as Ken Davis Products should have entered the market as a premium-priced product or a low-priced product? (b) What should its pricing strategy be today?
What do you see are the (a) satisfactions and (b) concerns of being in business for yourself?