1. In what ways do the Sears’ story and the three stories about Amazon illuminate the key ideas of “ marketing ” as defined by Drucker?
2. In what ways do the Sears’ story and the three stories about Amazon illuminate the key ideasof “innovation” as defined by Drucker?
3. If a marketing managers selling task was to improve the attribute ratings for their product or service, which communication objective should be used?
A. communicate value
B.communicate uniqueness
C. build relationships and loyalty
D. Close sale
E. Provide information