Case - Plasma vs. LCD TVs - Much Ado about Nothing?
1. In what ways are TV manufactures practicing the total value concept? What features are consumers coming to expect in a modern TV?
2. Say you manage the electronics department at your local Best Buy. Would you tweak the TV settings so each TV displays an ideal picture or would you leave them as they are out of the box? How would your decision influence and customer satisfaction?
3. Apple has made a case for the "retina" display on the latest iPhone and iPad, saying the pixels are so small the human eye cannot detect them. This gets away from official statistics like 2048-by-1536 screen resolution. In what ways in this positive or negative for consumers?
4. Say you are the product manager for a line of plasma television. What features would you emphasize the most with customers? Why?
5. Given what you now know about HDTVs, in what ways does marketing influence consumers' perceptions of products such as TVs?