1. Google or Bing "Chloé" and search for sites that offer Chloé fashion products. Identify companies that have purchased the Chloé AdWord. Follow three or four such links. Identify as many Web 2.0 features in the sites that you encounter as you can. Explain what you think the business rationale is for each site.
2. Visit either www.lie-nielsen.com or www.sephora.com. On the site you chose, find links to social networking sites. In what ways are those sites sharing their social capital with you? In what ways are they attempting to cause you to share your social capital with them? Describe the business value of social networking to the business you chose.