Question: Proctor and Gamble engages in the following activities: it identifies the top ten customer needs, investigates product adjacencies that leverage brand equity, taps into networks of individuals, organizations, and experts, consults government, private labs, and research institutions, and interacts with suppliers, retailers, partners, and entrepreneurs among others. Proctor and Gamble is most likely engaged in the following stage of new product development: Question options: 1) Developing product ideas. 2) Testing product concepts. 3) Product development. 4) Launching a product. 5) Market testing.