Please submit the Marketing: The Customer and Delivering a Positive Customer Experience to the grade book.
Your submission should be a minimum of 2 pages written in APA format, including a cover page and a reference page.
In this unit, marketing management's role to identifying the customer and delivering a positive customer experience was introduced.
Practice: Imagine your company (or the business where you'd like to work) has asked you to make recommendations to identify the typical customer and deliver a positive customer experience.
These recommendations will be added to the organization's final marketing plan.
Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.
Marketing: The Customer and Delivering a Positive Customer Experience
Use the criteria listed:
Describe the typical customer of your new or existing product
Also make recommendations on how to deliver a positive customer experience.