1. Which of the following statements is true of consumer markets?
- The suppliers in consumer markets customize their products to suit the needs of consumers.
- In consumer markets, sales are finalized after multiple sales calls.
- In consumer markets, purchasing is often executed through intermediaries.
- The buyers in consumer markets are geographically concentrated. 13/13
2. Rotego Inc., an automobile manufacturer, releases two new models of cars. The first model is an expensive luxury car targeted at high-income groups, whereas the second model is an affordable car targeted at low-income groups. Through the introduction of these two models, Rotego intends to present itself as a company that caters to people across all income groups. In this scenario, which of the following types of market segmentation does Rotego employ??
- Behavioral segmentation
- Occasion segmentation
- Geographic segmentation
- Demographic segmentation