In this highly competitive business environment businesses

Question

Assignment 1: The New Frontier: Data Analytics

Due Week 2 and worth 120 points

In this highly competitive business environment, businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency. Many companies have turned to business intelligence (BI) and data analytics.Use the Internet or Strayer Library to research articles on data analytics. Select one (1) industry or one (1) company that is currently using data analytics. Use the industry / company you have selected as the basis for your written paper.

Write a four to six (4-6) page paper in which you:

1. Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business.

2. Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen.

3. Determine the fundamental obstacles or challenges that business management in general must overcome in order to implement data analytics. Next, suggest a strategy that business management could use to overcome the obstacles or challenges in question. Provide a rationale for your response.

4. Analyze the overall manner in which data analytics transformed the industry or company you selected with regard to customer responsiveness and satisfaction.

5. Speculate on the trend of using data analytics for the chosen industry or company in the next ten (10) years. Next, determine at least one (1) additional type of data that one could collect by using data analytics. Provide a rationale for your response.

6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Answer 1

Write a paper in 5 to 6 page paper regarding businesses are always seeking ways to gain the traction, for which you have to answer the following questions: Q1. Define the term data analytics in general and give a short overview of the progress of using data analytics in business. Q2. Examine the main merits and demerits of employing data analytics within the industry or company which you have selected. Q3. Find out the basic obstacles or challenges which business management in general should overcome in order to apply the data analytics. Subsequently recommend a strategy which business management could make use of to overcome the barriers or challenges in question. Q4. Examine the overall way in which the data analytics converted the industry or company you chosen with regard to customer receptiveness and satisfaction. Q5. Hypothesize on the trend of employing data analytics for the selected industry or company in the subsequent 10 years.