In this Case Study, you will research an airline company and give a brief overview of the company, identify the industry it is a part of, and complete a Five Forces Industry Analysis. Research the airline company and be sure to include company information as well as industry information.
Write a two-page (500-word) paper to include the following:
• A brief company background of the company
• Identification of the industry the company is a part of and give a brief overview of that industry
• Complete a Five Forces Industry Analysis of the industry identified to include:
o A one or two sentence explanation of each force
o Indication if the force is high or low for the industry
o A brief justification of why you believe the force to be high or low