Option: Marketing via Social Media
In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola's "your name" campaign. Provide the following:
- Provide an overview or history of the brand (product).
- Describe and explain how technology or social media is utilized for marketing purposes.
- Demonstrate an understanding of target markets and demographics.
Your paper should be 2-3 pages in length, well written, and formatted according to APA Requirements. Be sure to provide at least three outside sources in addition to your text.
*Required Textbook:
Tanner, J. F., & Raymond, M. A. (2014). Principles of marketing (2nd ed.). Washington, DC: Flat World Knowledge, Inc. Chapters 6 and 7
- Kinley, T. R., & Brandon, L. (2015). Branding strategies for home furnishings products: Consumer perceptions.Journal Of Marketing Development & Competitiveness, 9(1), 93-105.