Assignment-
In this assignment you will develop a marketing plan for a new/existing hospitality or tourism business. You can choose a new hotel, a restaurant or any hospitality or tourism business. It must be somewhat realistic, legal, and of course, profitable! Suggestions include an area that you are interested in. either personally, or as a possible career. You can use your imagination as much as you like. The primary concern of the assignment is to improve your ability, get some experience with writing a marketing plan, because it will provide you an invaluable experience when you enter the real business world. You are to complete a 3-5 page paper and prepare a 10 Minute presentation regarding your findings and interest in your subject matter
Purpose of a Marketing Plan-
A marketing plan serves several purposes within any hospitality company:
• Provides a mad map for all marketing activities of the firm for the next year.
• Ensures that marketing activities are in agreement with the corporate strategic plan
• Forces marketing managers to review and think about objectively all steps in the marketing process
• Assists in the budgeting process to match resources with marketing objectives
• Creates a process to monitor actual against expected results.
Preparation of a Marketing Plan-
The development of marketing overview it is an excellent training device for hospitality students who wish to be a manager in the future. The marketing plan shows how the company will establish and maintain profitable customer relationships. A marketing plan serves to document how the organization's strategic objectives will be achieved through specific marketing strategies and tactics and is the basis of the operation budget.
When you prepare this marketing plan you will assume that you are the manager/director of the marketing department of a single hospitality property.