In this assessment students must write a 1250-word essay on a topic relating to effective communication in business. Students must refer to 4 peer reviewed journals in the essay.
Students will be expected to demonstrate:
• a comprehensive understanding of the subject
• familiarity with prescribed texts and readings
• critical analysis and research skills
• ability to develop coherent arguments
• effective writing and referencing skills
Essay Topic:
Question: Critically discuss the importance of effective communication in developing and maintaining a successful business.
In your answer discuss how to BUILD, ESTABLISH and MAINTAIN a successful business.