1. In their? research, Fiber One product managers consistently heard that the awful taste of fiber was a real barrier for many? consumers, even though they realized they needed more fiber in their diets.? So, during the? __________ phase of the new product development? process, the team at Fiber One tested different product formulations for its new Fiber One bars to ensure the product achieved the optimum? taste-fiber trade-off.
a. Commercialization
b. business analysis
c. idea screening
d. product development
e. concept testing
2. Ranjit and Maya line up outside major appliance stores every Black Friday to wait for the best deals on big-ticket items. Ranjit and Maya would most likely respond to which pricing strategy?
A. Slotting
B. Price skimming
C. High/low
D. Premium