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In the world of e-commerce and internet communications the

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In the world of e-commerce and Internet communications, the crisis response responsibility of the public relations professionals is much more profound than it ever has been in the past. Can you think of some reasons why that is? In addition, and as you will see often in this class, the public relations professional is tasked with being an integral part of the strategic management committees. Can you think of reasons why that would be?

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Marketing Management: In the world of e-commerce and internet communications the

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