Racing against imitation: Groupon’s global expansion
In the two years since its founding, Groupon has seen its business model copied by companies in about 50 countries. The Chicago-based group-buying site has responded to the competition by raising a ton of capital and going on a shopping spree of its very own. identify and evaluate Groupon’s global expansion strategy. What challenges do you expect that Groupon will have or currently have? What are your strategy recommendations?