In the summer of 2014, Amazon .com the largest online retailer in the United States, launched an option for its premium customers (also known as 'Prime' customers) to accept slower deliveries in exchange for a credit applicable to online content. A Prime customer placing a Prime eligible order would normally receive this package, for free, within a time window of 2 business days. With the new option, the customer can instead accept a longer delivery time, and as a reward, receive a $1 credit for use in online video purchases.
Which of the following statements is true about the example above?
a)It simplifies Amazon's distribution decisions and will reduce its operating costs
b)It simplifies Amazon's distribution decisions, at the expense of customer service
c)It expands the scope of a distribution decision beyond the distribution function
d)It increases the complexity of a distribution decision, by adding constraints