In the past marketer used four Marketing Concepts to sell or promote their products: The Production Concept, The Product Concept, The Selling and The Marketing Concept. In the new marketing reality "The Holistic Concept" has been recognised by today's best marketers. Using an example organisation from your country or region"
Discuss whether you would suggest the "Traditional" or the "Holistic" marketing concept, jutify your openion. Then Discuss which "Major Societal Forces" have benefited your chosen organisation, and how?
You must first identify your example organisation, and its products/services and market, in enough detail for the marker to assess the appropriateness of your answer.