In The New Competition for Global Resources, a special report from Boston Consulting Group and Knowledge@Wharton, the threat driving new understandings about the global future, leadership, and competition was defined as "the need to compete with everyone, from everywhere, for everything" (2008, p.18). Using the case study PepsiCo India: On Road to Sustainable Development?, define how the shaping and driving forces that PepsiCo experienced in India impacted its leadership agenda. In particular, address whether the impact of the forces merely created leadership recognition that situations needed to be fixed or contained in order for the firm to penetrate further into the Indian consumer market, or whether the impact of the forces created a reorientation of the leadership agenda as the PepsiCo mindset changed because of learning about and exploring a complex set of concerns for the future.