Finding the Best Distribution Channels
In the lecture, you learned about the complexity of choosing the appropriate channel for distributing goods and creating value for the organization and the consumers. In this exercise, you will explore the issues of matching goods to the best suited channel—delivering goods to the appropriate consumers.
For each of the following products list the key considerations in selecting a channel and the appropriate level of distribution intensity. Explain your choice.
1. A new brand of bubble gum
2. An innovative new home appliance
3. An orthopedic dog bed
4. A regional pasta brand which is expanding nationally