Question: In the cosmetics industry, knowing what and how the various competitors are doing could be important strategic information in developing a sustainable competitive advantage. Suppose you're a manager at the Estée Lauder Compames. What types of competitive-intelligence information would you want, and where would you find it? Create a table showing what you've come up with. Be prepared to support your ideas in class. (You'll probably need to do some outside research-library, Internet, or otherwise to complete this assignment.)