1. In the context of the new-product development process, which of the following statements is true of screening?
A) It eliminates ideas that are inconsistent with an organization's new-product strategy.
B) It calculates preliminary figures for demand, cost, sales, and profitability.
C) It involves getting consumer reactions to visual representations of a proposed product.
D) It involves making cosmetic or functional changes to existing products.
2. In the context of product characteristics and the rate of adoption, which of the following statements is true of relative advantage?
A) It refers to the degree of difficulty involved in understanding and using a new product.
B) It refers to the degree to which a new product is consistent with existing values.
C) It refers to the degree to which a product is perceived as superior to existing substitutes.
D) It refers to the degree to which a product can be tried on a limited basis.