In the case of social media influencer marketing, which of the following is NOT TRUE?
a. Social media influencers can be mega-, macro-, or micro-influencers.
b. Brands use social media influencers to enhance brand-consumer engagement.
c. Social media influencers are celebrity endorsers with large followings on social media.
d. Influencer marketing is a type of marketing that focuses on using key leaders to drive a brand’s message to the larger market.
e. Social media campaigns using influencers provide real-time statistics to show whether or not communication objectives are being met.