In the 2010 holiday season, Steve Richardson decided to cut the prices of his handcrafted wooden puzzles to increase sales. According to a newspaper account, "the number of orders at Stave Puzzles Inc., his Norwich, Vermont, business, hasn't been enough to offset the price cuts." Is the demand for these puzzles elastic or inelastic? Briefly explain. Source: Emily Maltby, "In Season of Big Discounts, Small Shops Suffer," Wall Street Journal, November 24, 2010.