In the following situation make a recommendation as to the, Marketing Management

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In the following situation make a recommendation as to the

In the following situation, make a recommendation as to the type of sample to be used, the method of selecting the sample, and the sample size.

A sample of homeowners in the state of Illinois is desired for a major segmentation study conducted by a large financial institution. A lengthy personal interview lasting over 1 hour will be conducted with each respondent. A sample size of 3,000 is targeted.

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Marketing Management: In the following situation make a recommendation as to the

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