1. In terms of their relative effectiveness, compare the various types of advertising used to attract tenants.
2. The receptionist at Madcap Advertising is punctual, polite, and always cheerful. The firm's employees and customers all love her. However, she has difficulty with the clerical tasks that the firm's prior receptionists handled. The receptionist's supervisor recommends redesigning the receptionist's job. That recommendation would be most appropriate in which of the following situations?
The employee is low in both ability and motivation to meet standards.
The employee has the ability to do better, but lacks the necessary motivation.
The employee is highly motivated, but lacks ability unless she gets training.
The employee is highly motivated but lacks ability, and training is not expected to help.
3. International Speedway used data to personalize e-mails and promotions to specific fans, creating individualized campaigns delivered through consumers’ preferred channel(s) determined by a customer’s profile. This is an example of _________________.
Touchpoints
Communication
Promotions
Integrated marketing