In retail pricing retailers often have a maintained markup


Question: 1. In retail pricing, retailers often have a maintained markup. Explain how this maintained markup differs from original markup and why it is so important.

2. What are the similarities and differences between the product and retail life cycles?

3. According to the wheel of retailing and the retail life cycle, what will happen to factory outlet stores?

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Marketing Management: In retail pricing retailers often have a maintained markup
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