Which of the following is FALSE?
In recent years, one of the keys to using a mail questionnaire is the ability to direct the questionnaire to a specific individual, not just a position (e.g., Vice President of Marketing).
The quality of the mailing list determines the sampling control in a mail study.
Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm or purchased externally.
Mail questionnaires typically provide more sample control than telephone or personal interviews.