Marketing management
1. In personal selling, salespeople go through six basic steps. In your own words, list and define these.
2. List and explain the two basic choices manufacturers have in selling their products to the end user. Give an example of each.
3. Companies must consider many factors when setting prices for their products. In your own words, list and explain five of these.
4. In your own words, explain the terms channel partners and marketing intermediaries. List five functions that channel partners might perform for manufacturers