1. In order to determine which combination of? crust, sauce, and cheese options work best together, the? Domino's researchers employeda(n) __________ research design.
A. focus group
B. experimental
C. survey-based
D. observational
E. descriptive
2. In order to assess the effectiveness of its "Oh Yes We Did" ad campaign, Domino's tested the ad using a small group of individuals it thought was representative of the overall market. This group of consumers is called a __________.
A. focus group
B. target market
C. market segment
D. sample
E. population
3. The Domino's leadership team determined that while it was a great delivery company, the poor taste of their pizza was an impediment to future growth. To what stage of the marketing research process did this realization correspond?
A. Reporting the findings
B. Implementing the research plan
C. Developing the research plan
D. Defining the problem and research objectives
E. Interpreting the findings
4. In order to better understand consumers' perceptions of the taste of Domino's, the research team utilized an online listening approach, examining unsolicited opinions about their pizza on social networks. This approach would best be described as __________:
A. causal
B. quantitative
C. observational
D. experimental
E. descriptive
5. The group of individuals in the video and the processes by which they gather information to help decision makers generate and validate actionable customer and market insights could be described as Domino's __________.
A. predictive analytics team
B. marketing information system
C. advertising agency
D. customer focus group
E. marketing department