1. In mergers, the federal government will also provide a “rule of reason” test that attempts to examine whether:
A. both parties are being reasonable in their dealings with each other. B. the merger has some reasonable results in terms of providing efficiencies for the market in which they operate. C. there is a reason why they are merging relative to the competition they are both facing. D. None of these are correct.
2. Marketers may most be affected by HIPAA compliance in the area of:
A. developing Web-based analytics. B. promotional strategy. C. pricing strategy. D. database management.
3. Over the past 30 years, more than half of all hospitals in the United States have:
A. expanded their physical plant capacity by at least 50% to respond to increasing patient demand. B. closed their doors. C. become part of a larger health care system. D. decreased the number of beds that they operate.
4. True or False? Women tend to use CAM more than males.
5. True or False? Physicians have always been allowed to advertise in the United States, except during the 1960s and 1970s, when they were too busy to need to do so.
6. True or False? When a patient has had a positive experience in a hospital's emergency department and assumes that the inpatient care may also be good, this is the process of generalization.
7. True or False? Under HIPAA, patient identifiable information cannot be used to send them marketing material.