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In its 45 years of existence nike has developed from a

The Promise and Perils of Globalization: the Case of Nike

In its 45 years of existence, Nike has developed from a small operation to a household name, present on all continents. However, in the 1990's Nike came under scrutiny for various unethical practices.

Explain how Nike came to that situation through its expansion strategy.
Explain what the positive and negative impacts of this strategy were.
Explain how Nike responded to this situation.
In your opinion, could the company have responded differently?
What would the consequences have been then?

Write a 4-page, double-spaced, essay covering the five questions above. Use your own words - do not copy and paste from any web site

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