In international marketing has discusses stereotypes
In international marketing has discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about country-of-origin effect on product perception. Explain each and give an example.
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what changes have you seen to the marketing process in your work or life observations that were influenced by
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in international marketing has discusses stereotypes ethnocentrism degree of economic development and fads as the basis
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