In groups of 2 people, analyze the case Nintendo: Fighting the Video Game Console Wares (p. 618) using the case analysis process below. Provide a strategic recommendation.
PRODUCT:
In a formal business report, analyze the case Nintendo: Fighting the Video Game Console Wars (p. 618). The report should answer the question: "what should Nintendo do in order to increase sales, income and its stock price". Make sure your answer is detailed with specific references to the case. Please use the following case analysis process as your outline:
Title Page:
Executive Summary - two to three paragraphs summarizing your report. This should be written last.
Introduction (Current Situation): Briefly state the situation Nintendo is facing as of this case. The Introduction should include mention of its sales, revenues, stock price and market position. This section should not be longer than two paragraphs.
Problem Analysis: Review the case data to determine Nintendo's main problem? Why is the company facing low sales and revenues? Use specific references to the case when making the argument. Be careful not to confuse symptoms with core problems. If more than one key problem exists, make an argument for the one that is having the biggest negative impact. (1 to 2 pages)
Alternative Analysis: Come up with solutions to solve the core problem. Explain how each solution could potentially solve the problem. Be very specific as to the potential implications (both positive and negative) of each solution using examples from the case. List a minimum of three alternative solutions. (1 to 2 Pages)
Recommended Solution: Select one of the alternatives and state why it is a better solution than the others. (1 to 2 pages)
Conclusion: Summarize and conclude your report.