1. In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt's Bee's products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the product mix decision?
A) Offer Quality Basic Product
B) Extend Features
C) Diversity Line/Mix
D) Weed out Weak products
2. In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt's Bee's products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the promotion/communication mix decision?
A) Build Awareness / Trial
B) Build Interest
C) Differentiate / Reinforce
D) Reduce-Use Reminder
E) Reduce sales promotion
F) Use Heavy Sales Promotion
G) Use sales promotion to encourage switching
H) Use Minimal Levels of sales promotion
3. In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt's Bee's products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the price mix decision?
A) Use Skimming price strategy
B) Use premium pricing tactic
C) Use competitive pricing
D) Use discount pricing
4. In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt's Bee's products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the price mix decision?
A) Continue to use direct channel structure exclusively
B) Use indirect channel structure exclusively
C) Use a dual channel structure consisting of direct and indirect