In derived demand the demand for one product or service is


1. True or False? PRIZM is like VALS and is based on attitudes.

2. True or False? In derived demand, the demand for one product or service is correlated with another product or service.

3. There are 100 white male applicants for the job and 60 were selected. There were 20 African-American male applicants for the job and 10 were selected. Is there evidence for disparate impact against African-Americans based on the Four-Fifths Rule?

a. No, because the hiring rate of African-American males is within 80 percent of white males.

b. Yes, because the hiring rate of African-American males is more than 80 percent of the white male hiring rate.

c. Yes, because there were fewer African-American applicants.

d. No, because the black male hiring rate was above the white male hiring rate.

e. Yes, because the white male hiring rate was above the black male hiring rate.

 

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Operation Management: In derived demand the demand for one product or service is
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